Garnell Nutrition were one of the first supplement brands to launch a proper high protein, low carb and low sugar bar in the UK that actually tasted good. Prior to this, there were many ‘healthy’ bars but these were packed full of sugar and other harsh chemicals. Even those that came close to being healthy were hard to stomach and were known to taste like cardboard.
Majority of competitor brand bars were designed to be more clinical looking as the industry as it was mimicking medicine and other health products that could be found at a chemist. We decided to go against the grain and design these products to look more like regular chocolate or cookies that contain normal amounts of sugars and fats. The aim of the packaging was to entice by associating what they found was delicious and a treat to these very healthy treats.